Brand & Website Redesign
As the official expedition cruise line of National Geographic, Lindblad Expeditions has been rebranded to more accurately represent this impressive partnership. Together, these two brands signify exploration, science and a commitment to discovery. The brand and web redesign is aimed at inspiring potential customers to find their inner explorer.
The new Lindblad logo was inspired by the wake of a boat, a whale’s tale, and hints at the National Geographic iconic rectangle.