Emory Kole
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One Eighty Brand Identity

ONE EIGHTY

Brand Extension

 

ONE EIGHTY Personal Maintenance was created to address the needs of hard working construction people. At the end of the day, we all return to our lives off the job site. Quickly and easily removing the grit and grime we accumulate means we have more time to spend with our families. The work we do can take its toll on the body, but proper maintenance keeps us running like a well oiled machine. 

 

Julia Ball - Copywriter

Spencer Beuerle & Andrey Ter-Grigorian - Art Directors

Bronze Addy Award Winner February 2018

 Product line including the following products: waterless cleanser, hand moisturizer, bar soap, laundry detergent, face balm, and a 3-in-1 power wash. During our interview with a local contractor, we discovered important insights that allowed us to choose products most needed by our target market. 

Product line including the following products: waterless cleanser, hand moisturizer, bar soap, laundry detergent, face balm, and a 3-in-1 power wash. During our interview with a local contractor, we discovered important insights that allowed us to choose products most needed by our target market. 

 
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Product photography by Richard Scott